"The Hunger Games," anyone? When the game means freedom. Gaming isn't a tech thing; or a marketing thing. It's a people thing. And there's no better proof of that truth than the annual rodeo at the Louisiana State Penitentiary. On October 20 in a small town in Louisiana, there will be a rodeo, complete with the prerequisite boots, bulls and Marlboro-man doppelgangers. But this particular rodeo will take place not at a fairgrounds, but at the Louisiana State Penitentiary, also known as "Angola." The riders are untrained inmates who have earned the right to participate -- and feel up to 6 seconds of freedom atop an angry bull -- in a highly calculated and wildly effective prison reward system. Oh, we'll get back to that.