Mountain Dew’s ‘Dub the Dew’ Online Poll Goes Horribly Wrong

alkieanon's picture
Submitted by alkieanon on Wed, 08/15/2012 - 21:16

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Mountain Dew’s ‘Dub the Dew’ Online Poll Goes Horribly Wrong: Hackers struck a promotional website for the soft drink, and chaos ensued. The Dub the Dew campaign must have seemed like such a good idea at the time. After all, letting the Internet choose the name for a green-apple infused soft drink is great marketing and helps build brand loyalty, right? What could possibly go wrong? But promoters forgot just what they were dealing with when soliciting the opinion of the masses — these were, after all, the same people who exiled rapper Pitbull to a Walmart in Alaska. As could have been expected, the results of Dub the Dew were so offensive and useless that the entire promotion needed to be shut down.

http://newsfeed.time.com/2012/08/14/mountain-dews-dub-the-dew-online-pol...

alkieanon's picture

alkieanon

Wed, 08/15/2012 - 21:17

JR Harris's picture

JR Harris

Wed, 08/15/2012 - 21:32

Careful what you ask for...........

"Tradition 10 - Alcoholics Anonymous has no opinion on outside issues; hence the AA name ought never be drawn into public controversy." Please follow orders from the Interchurch Center if you are an AA member and don't comment.

JR Harris's picture

JR Harris

Wed, 08/15/2012 - 22:29

social irresponsibility. The soda industry, like the Alcohol Industry is under fire for targeting youths and causing deaths and is being socially irresponsible. Sugar and caffeine laden drinks such as Mountain Dew even use socially irresponsible ads targeting children and were even banned in the UK during the Olympics. Of course they will get bad responses from a poll asking what the "heart attack in a can" should be called.

This Insane 'Subway Snowboarding' Ad For Mountain Dew Was Just Banned In Britain

Jim Edwards | Aug. 3, 2012, 10:52 AM

An in-game ad for PepsiCo's Mountain Dew which showed a guy snowboarding down a subway escalator, grabbing a rope attached to a train, and then grinding on the rails for several hundred yards behind it, has been banned by the U.K.'s advertising regulator.

The ad—which was created by BBDO through special effects, not actual subway snownboarding—is too realistic and children playing video games who saw it might be tempted to emulate the action, the ASA said.

The tagline for the ad is “don’t Dew this at home.”

Adfreak points out that the ad has been seeded in games since 2009. After receiving complaints about the ad, Pepsi had taken steps not to place it in mobile game apps likely to be seen by under-18s. That wasn't good enough for the ASA, however, which banned the ad completely for use in Britain.

Source:http://www.businessinsider.com/this-insane-subway-snowboarding-ad-for-moun...

"Tradition 10 - Alcoholics Anonymous has no opinion on outside issues; hence the AA name ought never be drawn into public controversy." Please follow orders from the Interchurch Center if you are an AA member and don't comment.